
Increase and highlight sustainable products
When retailers want to make their businesses sustainable, one of the biggest components is the assortment. However, retailers often do not produce their own and therefore have to rely on sustainability progression from the respective brands. EK plays a role in making the sustainability progressions of brands and their products transparent and measurable.
To help consumers make more conscious choices, EK strives to highlight more sustainable alternatives and open the dialogue with brands to increase their sustainable assortment. EK takes also responsibility and practices what we preach; this means that we are working on having more sustainable materials in our (private) label collections.
Material Topic: Sustainable Products & Materials
EK’s ability to offer sustainable products which take environmental impact into account and use sustainable materials.
EK ambition
Increase percentage of sustainable assortment at retailers by 2040 by making sustainable choices attractive through selections, data-based tools & communications.